Crisis Management & Technical Expertise

The Director and his key Associates are recognised industry experts
with strong contacts, with most of the key influences within the food sector,
trade associations, customers and government agencies and are particularly knowledgeable in the field of crisis management.

In this area, the company can provide 'effective' crisis management manuals,
to assist the client to be prepared, should a crisis occur.

The Sudan 1 and Para Red contamination issues were classic examples
where we, at extremely short notice, were able to manage the actual crisis
for a number of clients who were without the expertise to handle
these highly stressed and costly occurrences.

The company can and does, particularly through its network of associates, supply general technical consultancy, often involving difficult retailer relationship issues and major hygiene problems. As well as Sobeys,
Meadowbrae were pleased to assist The Fozzy Group, Ukraine’s number one retailer, develop its private label strategy.

In conjunction with the DWF, the highly respected North West based law firm, the company is experienced in providing crisis management training and documentation origination, with both UK and European based companies.